Carol leads marketing and communications for CFT, including all promotional efforts related to North Texas Giving Day. Since 2011, Carol’s team has led increasingly successful campaigns for the effort, most recently raising $39 million in 18 hours for 2,723 nonprofits.
Thanks to Carol and her team, thousands of nonprofit marketers who attended CFT’s workshops walked away with content strategy and grassroots branding tools encompassing email, Facebook, Twitter, Instagram, video and direct mail.
Passionate about how families and companies can give back, Carol is proud to have helped launch an educational series for philanthropists at CFT called GiveWisely, as well as CFT's CFT for Business initiative.
Before coming to CFT, Carol worked in brand marketing at Frito Lay from 2000-11, building and repositioning billion-dollar brands such as Cheetos and Doritos, launching new products, developing corporate strategy and creating intriguing shopper experiences. Her brand work received advertising industry awards for the “We Grow the Best Snacks on Earth” campaign and the Twisted Cheetos new product launch, as well as the PepsiCo Chairman’s Award.
Carol holds a bachelor’s degree from Washington & Lee University and an MBA from University of Texas at Austin.
A third-generation Dallasite, Carol and her husband, Mark, live in Dallas with their three children, Cate, Thomas and Michael.
Carol’s team has been recognized nationally and locally—PRNews Marketer of the Year, Dallas-Fort Worth American Marketing Association’s Marketer of the Year and Center for Nonprofit Management - CNM Connect’s 2017 Communicator of the Year.
Community Leadership / Board ServiceCarol is a Girl Scout troop leader, and she volunteers for St. Michael & All Angels Church and her children’s schools — Hockaday, St. Mark’s, ESD. She serves on the board for Big Thought and the board marketing committees for Dallas Zoo and UTD. Carol recruits for her alma maters on the admissions committees for W&L and UT’s McCombs School of Business, and she is a graduate of Leadership Dallas 2010 and Leadership Arts’ Class of 2015.
For the Dallas Arboretum, Carol chaired the Gardenlicious Kids Cook-Off, celebrating the launch of acclaimed Rory Meyer’s Children’s Adventure Garden, which built on her food experience at Frito Lay, her pride in Dallas’ award-winning Arboretum and her adoration of her outdoor- and kitchen-loving children.
Favorite Aspect of CFT
"As Theodore Roosevelt said, "Far and away the best prize that life has to offer is the chance to work hard at work worth doing." I'm inspired by the many dedicated nonprofit and school leaders doing important work, by the visionary philanthropists we partner with to find creative solutions to key challenges and by our smart, compassionate CFT colleagues who have the courage to tackle tough issues in our community. It's amazingly worthwhile to work with kindred spirits committed to truly making a difference for our neighbors locally, across the state of Texas and beyond."
"Dwell in possibility."
"There is no limit to what can be accomplished if it doesn't matter who gets the credit.” - Ralph Waldo Emerson
— Emily Dickinson