Carol leads marketing and communications for Communities Foundation of Texas. The foundation professionally manages more than 1,000 charitable funds for families, companies and nonprofits and has awarded more than $1.8 billion in grants since its founding in 1953. Inspired by how families and companies can give back, Carol helped launch an educational series for philanthropists at CFT called GiveWisely, as well as CFT's CFT for Business initiative. Carol is passionate about building the capabilities of those around her--whether they be her colleagues, nonprofits, families or companies.
Carol also leads marketing for CFT's North Texas Giving Day, the nation’s largest communitywide giving event, most recently raising $48 million for 2,700 nonprofits serving the 20-county North Texas community. Thanks to Carol and her team, thousands of nonprofit marketers who attend CFT’s workshops each year walk away with content strategy and grassroots branding tools encompassing email, Facebook, Twitter, Instagram, video and direct mail which enable them to build their own successful North Texas Giving Day campaigns. Carol and her team have been recognized nationally and locally—PRNews Marketer of the Year, Dallas-Fort Worth American Marketing Association’s Marketer of the Year and Center for Nonprofit Management - CNM Connect’s Communicator of the Year.
Before coming to CFT, Carol worked in brand marketing at Frito Lay, building and repositioning billion-dollar brands such as Cheetos and Doritos, launching new products, developing corporate strategy and creating intriguing shopper experiences. Her brand work received advertising industry awards for the We Grow the Best Snacks on Earth campaign and the Twisted Cheetos new product launch, which also received the PepsiCo Chairman’s Award.
Carol holds a bachelor’s degree from Washington & Lee University and an MBA from University of Texas at Austin.
A third-generation Dallasite, Carol and her husband, Mark, live in Dallas with their three children. She lives by Emily Dickinson's mantra: "Dwell in possibility."
Community Leadership / Board ServiceCarol is a Girl Scout troop leader, and she volunteers for Saint Michael & All Angels Church and her children’s schools — Hockaday, St. Mark’s and ESD. She sits on the board for Big Thought and the board marketing committees for Dallas Zoo and UTD. Carol serves her alma maters on the admissions committees for W&L and UT’s McCombs School of Business. She is a graduate of Leadership Dallas 2010 and Leadership Arts’ Class of 2015.
For the Dallas Arboretum, Carol chaired the Gardenlicious Kids Cook-Off, celebrating the edible garden of acclaimed Rory Meyer’s Children’s Adventure Garden, which built on her food experience at Frito Lay, her pride in Dallas’ award-winning Arboretum and her adoration of her outdoor- and kitchen-loving children.
Favorite Aspect of CFT
"As Theodore Roosevelt said, "Far and away the best prize that life has to offer is the chance to work hard at work worth doing." It's a joy to work hard with my smart, compassionate CFT colleagues who have the courage to tackle tough issues in our community. I'm also inspired every day by the many dedicated nonprofit and school leaders doing important work and by the visionary philanthropists we partner with to find creative solutions to key challenges. It's amazingly worthwhile to work with kindred spirits committed to truly making a difference for our neighbors locally, across the state of Texas and beyond."
"There is no limit to what can be accomplished if it doesn't matter who gets the credit."
— Ralph Waldo Emerson