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As entrepreneur and innovation executive for Educate Texas, George ensures the organization's strategy and operations deliver on its mission of preparing all Texas students to graduate from high school ready for college, career and life.

Prior to joining Educate Texas, George co-founded Rosetta, a 1,200-person marketing consulting firm in New York City, fueled by its analytical approach to driving revenue growth and improving profitability. He was responsible for external client cultivation and management at Rosetta, along with internal infrastructure development. After selling the business, George spent three years as a stay-at-home dad and had the hardest job ever as a parent with two young children.

After returning to Dallas from the East Coast in 2009, George began to focus on the significant gaps and challenges in our education system. Educate Texas allows him to marry his entrepreneurial passion with his desire to help all students achieve solid foundations for their futures.

George holds a bachelor’s degree in finance and accounting from New York University, and he spends his free time running and playing with his wife and two kids.  

Community Leadership / Board Service

George currently serves on the boards of Commit!, Leadership ISD, AT&T Performing Arts Center Education and Community, and is the co-chair for the Dallas Mayor's 2020 Census Complete Count Committee.  

George was honored by the Dallas Business Journal as part of their 2019 Minority Business Leader Awards.

Joined CFT


Favorite Aspect of CFT

"We need to ensure our kids are equipped to conquer the world. A solid education is what prepares them for college and career success. Everyday, we get a chance to impact low-income, first generation kids by providing them with the solid footing they need to achieve anything they want."

Favorite Quote

"Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing."