Overview
The Marketing Communications Department promotes CFT and its sub-brands, special initiatives, programs, and/or departments of the foundation (e.g. North Texas Giving Day, Educate Texas, W. W. Caruth, Jr. Fund, CFT for Business, Philanthropy/Relationships) by providing strategic marketing communications and creative services. We also maintain content throughout our owned media channels to include websites, social media networks, publications and others.
For questions, contact: marcom@cftexas.org
Services Offered
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All branded items with an external audience must be submitted and approved by the Marketing Communications department prior to being published and/or sent to a vendor for production.
Proofreading/editing services for grammar, style and formatting of written materials can be provided as well.
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Social Media Post
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Social Media Graphics
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Blog Post
We offer the following trainings and resources:
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Asana
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Jotform
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Survey Monkey
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Mentimeter
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Mailchimp
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Eventbrite
MarCom will review your request and advise which platform will best service your goals.
Submit a request for assistance with facilitating print requests with recommended printers and vendors
Requests to update or make new pages/content on the CFT website.
Specify needs:
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New landing page creation
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New layout or template
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Content updates/revisions
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Analytics review
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Redirect old or broken links
Secure publicity for your event/initiative. We will work with media outlets to coordinate publicity or visibility for programs, events or newsworthy issues. This may include press release, media advisory, op-ed placement , briefing document for interviews, and story pitch.
We will help develop strategies and campaigns to reach your goals and target audiences.
Guidelines
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PROJECT DEVELOPMENT EXPECTATIONS
All project requests must be submitted through our online request form. We will reply to your request within two business days to confirm receipt, request additional information, and/or schedule a project kickoff meeting.
Project scheduling is critical. Each project is different and timelines can vary greatly depending on office workload, project scope, and the approval process. Use these rules of thumb to help with planning:
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Original Graphic Design Projects - 2 weeks
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Print Production - 2 weeks
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Website Updates - 1 week
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Event Marketing and Planning - 8 weeks
These timeframes assume all project materials are available at the start of the project. Including high-res photography, copy, event dates/times/venue, etc.