Noelle LeVeaux joined CFT in July of 2020 as chief marketing officer and serves on CFT's executive leadership team.
Noelle is an executive leader, brand expert and marketing strategist. Noelle graduated from Spelman College with a bachelors degree in mathematics and has more than twenty-five years of professional experience in marketing and communications, with a focus on building brand strategy and helping organizations and people take their brands to the next level by maximizing their efforts, resources, and ideas.
Over the course of Noelle’s career, she’s had the opportunity to market some of Dallas’ greatest institutions and put them on a global stage for recognition of their achievements. Her specialties include public speaking, writing, personal/professional brand development, public relations, media relations, content and event marketing, employee communications and culture building, consumer insights, crisis communications, leadership development, partnership building and creative idea generation.
Noelle shared that she is excited to join what she considers to be another one of Dallas’ greatest institutions, CFT, and is looking forward to continuing the momentum while bringing new ideas and innovations to go above and beyond. She shared that for her, CFT’s CMO role feels like the perfect culmination of her experience, passion, relationships and purpose.
Prior to joining CFT, Noelle most recently served as a brand strategist and nonprofit executive for Noelle LeVeaux Concepts which has included serving as the interim president for Uptown Dallas, Inc. and managing the re-branding of several businesses and nonprofits. From 2012-2017, she served as the chief marketing officer and senior vice president of marketing at Visit Dallas, the marketing arm of the City of Dallas. In 2012, she launched the award winning BIG Campaign to rebrand Dallas and raise its travel and tourism profile. From 2007 – 2012, she served as the vice-president of marketing/public relations for Children’s Medical Center, where she co-produced a 13-part television documentary that aired on the local ABC affiliate.
Noelle co-founded Dress for Success Dallas, a nonprofit for disadvantaged women and also launched Helping Hands for Single Moms Dallas. Noelle is a published children’s book author, blogger, and past Ted Talk speaker. She was named to the D Magazine Dallas 500 Most Powerful Business Leaders in 2016 and 2017, was named the Chief Marketing Officer of the Year by Dallas CMO Club in 2016, was named one of the Dallas Business Journal’s Minority Business Leader in 2014, was honored by Skift.com as one of the 50 top travel marketers in the world in 2013, and is a 2011 Leadership Dallas graduate.
Community Leadership / Board ServiceWhen she’s not at work, Noelle enjoys spending time with her family and giving back to the community through service as a member of the community advisory boards of the Junior League of Dallas, Dallas Assembly and the Linz Award nominating committees.